He goes by the name of Ugly Bat Boy - no prizes for guessing why.
This follicly-challenged feline has become a tourist attraction because of his bizarre appearance.
Eight-year-old Ugly, whose breed is not known, spends most of his time keeping warm by sitting on a computer at the Exeter Veterinary Hospital in New Hampshire.
Unlucky in looks: Ugly Bat Boy is bald except for an unkempt bib of hair around his neck
Staff at the veterinary hospital have even been forced to put up fliers saying he's perfectly normal - just unattractive.
They claim he makes up for his terrible looks by having inner beauty and a nice disposition.
He's also turned into something of a tourist attraction in Exeter, New Hampshire, America.
'People come in and take pictures of him on their cell phones,' staff member Christie Hartnett said.
Unusual: Staff have been forced to put up posters saying the cat is completely normal - just ugly
'He's just great. The impression from clients that come in is he's not real because he just sits so still.
'When he does move, he scares them, but they still think he's mesmerizing.'
Ugly and his sister, who only survived a few weeks, were both born without fur.
Despite his looks, staff say he likes as much fuss as any ordinary cat
And although he may not look like an ordinary cat, staff at the hospital say he behaves exactly like every other feline they've ever known.
1. Send a freebie along with each order. Make sure it’s something that people would want. Perhaps a scaled down version of another product or a sustainable marketing item like a magnet, etc. A thank you card goes a long way as well!
2. Invite customers to join your mailing list. (I’ve been using the PayPal Customer Service option, and I’ve added about 20 people since I started it. To do this, log into PayPal and go to: My Account/Profile/Selling Preferences/Custom Payment Pages/Option tab –> scroll down to see mailing list option.)
3. Send a coupon for their next purchase. You can do this by getting cheap biz cards printed as coupons or just put a label or paper coupon in the package. I often use labels because it allows me to customize my marketing materials. Most of the coupons I get from other sellers offer 5-10% off. I offer 15% off an order of $50 or more. Remember, not everyone will use their coupon, so there’s no need to stress about what you offer. Send more than 1 coupon to encourage sharing and/or offer a referral discount. I offer my customers 15% off any item of their choice if they refer a new custom to me!
4. Send a brochure with FANTASTIC pictures of other products you sell. Perhaps offer a discount or coupon as part of the brochure. Using a brochure or postcard works nicely because people can easily show your products to folks who aren’t online… co-workers in the lunch room, etc. You can keep it relative. If a person buys Lavender Body Butter from you, maybe send a brochure with pics/info on your other lavender products.
5. Invite your customer to a future secret sale–not too far in the future, say 2-3 weeks max AND/OR unveil a secret product and offer it early to your existing custom base.
You can be sure this will be on my finger at every holiday show! :) I've made a few more that are available online but I'm sure they will get snagged up quickly :)
BOO-icious bubble bath for the Bazaar of the Bazaar in Toronto tomorrow :D If all the jars I've made don't sell out you'll find them at my events throughout October! :)
